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Live. love. california.
Originated in the 805, Platinum Tides produces quality apparel designed specifically for those who live and breathe the Pacific Coast lifestyle. From San Diego to the "The Bay", we all call it home. Inspired by a lifetime of indulgence in coastal culture. Whether it be surfing, offshore fishing, or just enjoying a day or night out on the beach with friends and family, Platinum Tides resembles it all.
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